In 2020 NPU started monitoring the audience effect of the pandemic in cooperation with WolfBrown, as part of Audience Outlook Monitor in the US, Canada, and Australia. 21 NPU members took part in 2020. This year we have expanded the scope nationally and internationally. NPU Monitor 2021 aims to provide insight and give the 48 participants from Norway and the Nordic countries a better base of knowledge to make decisions about physical reopening and digital programming after the pandemic.
What effect does the uncertain situation in the field have, with a recurring lockdown and changing restrictions regarding audience numbers, and with associated cancellations and reimbursement claims? Does the audience wait until they are entirely sure that events won't be canceled? And what do physical and social distancing, mask use, and distance requirements do with our attitude towards attending cultural events in person? Do people now fear being in large crowds – and will we have to struggle with that for a long time, even after the pandemic is over? What role do digital programs and meeting places play in this situation? And what role are they going to play after the pandemic is over? Have audience groups that previously only wanted to participate physically got a taste of digital experiences? And are they willing to pay for them?
The project is conducted by Audiences Norway (NPU) in collaboration with WolfBrown, Arts Council Norway, the Norwegian Film Institute, the Norwegian Theater and Orchestra Association (NTO) and Spekter. We will conduct a total of three data collection rounds in 2021 - 19.05-26.05, 01.09-08-09 and 23.11-30.11.
Large and small performing arts and concert venues, museums, houses of culture, houses of literature and festivals are part of this year's NPU Monitor.
Both the Øya Festival and the Tromsø International Film Festival are participating. Norske Kulturhus (Norwegian Houses of Culture) are participating with nine of its members and the Norwegian Live Music Association with four. Filmweb participates via the Arts Council and The Norwegian Film Institute, which means that the survey will include film and cinema-goers from all over the country.
All results are available to participants in a dashboard that allows them to compare their audience's feedback with the rest of the field. As a paying participant in the project, you can see and explore results for your organization and all the other participating organizations.
Audiences Norway will communicate significant findings and developments on an aggregate level to the rest of the field. We will host network meetings and publish a short report with key findings after each wave of data collection. Audiences Norway will prepare a report that summarizes the development throughout the three waves after the project has ended.
|1. Bærum Kulturhus||24. Byscenen|
|2. MUNCH||25. Foynhagen|
|3. Trøndelag Teater||26. Black Box teater|
|4. Den Norske Opera & Ballet|
27. Festiviteten Konserthus
|5. Turnéteatret i Trøndelag||28. Kongsberg Musikkteater|
|6. Espoon Kaupunginteatteri|
29. Parken Kulturhus
|7. Bergen Filharmoniske Orkester|
30. Bølgen Kulturhus
|8. Arktisk Filharmoni||31. Moss Kulturhus|
|9. Det Norske Teatret||32. Nøtterøy Kulturhus|
|10. Rogaland Teater||33. Litteraturhuset i Bergen|
|11. Forsvarets stabsmusikkorps||34. Stavanger Konserthus|
12. Dansens Hus
|35. USF Verftet|
|13. Oslo-Filharmonien||36. Filmweb|
|14. Kilden Teater og Konserthus||37. Hålogaland Teater|
|15. Oslo Nye Teater|
38. Den Nationale Scene
|16. Teatret Vårt|
39. Odense Teater
|17. Bergen Nasjonale Opera|
40. Tromsø Internasjonale Filmfestival
|41. Lilla Teatern|
|19. KODE Kunstmuseer og Komponisthjem|
42. Svenska Teatern
20. Sandnes kunst- og kulturhus
|43. Åbos Svenska Teater|
21. Naturhistorisk museum
|44. Trondheim Symfoniorkester & Opera|
|22. Fosnavåg konserthus||45. Sjøforsvarets musikkkorps|
|23. Historisk museum og Vikingskipshuset||46. Nationaltheatret|
Audiences Norway (NPU) is an organization that works towards strengthening arts and culture's position in our societies. A strong position is characterized by having an active audience that is representative of the broader population. We contribute to the democratization of culture by producing and distributing analysis of such quality and scope that it allows our members to make empirically informed decisions in their work with audience and business development. The NPU membership is also available to institutions in the Nordics. Want to know more? Do you need more information about NPU Monitor 2021 before registering?