Leo Sharrock

Leo is Director of Data Platforms at The Audience Agency (TAA) with expertise in the areas of Market Intelligence Analysis, Socio-demographic profiling. GIS mapping, Audience Data Analysis, and Market Intelligence Training.

Leo has more than 15 years’ experience of working with arts and cultural organizations to help them use the insight that derives from data analysis to make better decisions to drive business planning and audience development.

He has played a key role in the development of The Audience Agency’s Audience Spectrum profiling tool, as well as the data platform that drives the Audience Finder program.

His work on projects such as the audience demand analysis and market impact assessments of feasibility studies for The Factory in Manchester and Sea City Museum in Southampton have involved the synthesis of diverse, robust and revealing datasets to assess the levels of demand for existing and proposed provision.