Victoria Bakken

The Arctic Festival has been in 2017 nominated for the NPU price, in the categories of increasing audiences, deepening relationship with audiences as well as diversifcying audiences. During the conference they will present the ´Festpil pilots´- an innovative commitment towards buulding the relationships with non-users; the audience that usually doesn´t feel at home among the arts and cultural elite. The festival pilot is at the same time presenting an innovative dissemination concept, where they are through the means of digital platforms increasing the engagement of previously not engaged groups. The ´Festspil pilots´are not only an element of marketing mix, but represent one of the core components next to the artistic director´s ´journey´.


Victoria Bakken er nytilsatt markeds- og kommunikasjonssjef for Festspillene i Nord-Norge. Hun har jobbet med merkevarebygging og kommunikasjon innenfor bryggeri, finans, reiseliv og kraftselskap etter sin MSc i internasjonal markedsføring og ledelse i København på Copenhagen Business School i 2003. Victoria vil være Festspillenes ansvarlig for år 3 av Festspillpilotene, og jobbet som informasjonsansvarlig under Festspillene i Nord-Norge 2017.