Cristina Da Milano

How can organizations succeed in establishing and developing relationships with the new audiences, while maintaining the relationship with the existing audience base? What are the success factors when working with audience development?

After a successful introduction of the latest EU Study on Audience development at the conference in Stavanger, Cristina Da Milano is returning to the conference and presenting us with the key findings of the report launched in March 2017 (full access to the report). She will moderate a session with the organizations succeeding with reaching young audiences.

 Cristina Da Milano is a researchers, working on both national and international level with focus on the issue of the social role of museum and lifelong learning processes within museums. She has been as senior researcher involved in the “Study on Audience development. How to put audiences at the centre of cultural organizations” funded by the DG Culture and Education of the EU Commission.

Christina is the president of ECCOM - European Center for Cultural Organization and Management, working in the field of cultural heritage studies. She is member of the board of Culture Action Europe and since 2017 also a member of the board of Teatro di Roma.

Cristina holds a degree in Archaeology (University of Rome); the Diploma of Fine and Decorative Arts from Antiquity to 1450 (Royal Society of Arts, London); the MA in Museum Studies (Department of Museum Studies, University of Leicester); the MA in Technological Instruments for the Economic Evaluation of Cultural and Environmental Heritage (University of Ferrara).